About
I am a software engineer with 6+ years of experience building full-stack products, cloud services, high-throughput systems, and connected-device software. My work usually sits where product judgment and engineering depth meet: understanding a real user problem, shaping the workflow, and then building the pieces that make it reliable.
Recently, I founded Oracclum, a campaign attribution and funnel analytics SaaS for digital marketing teams. I owned the product from customer interviews through frontend, backend, AWS infrastructure, high-throughput event ingestion, onboarding, support, and hiring. That experience shaped the way I like to work: close to users, comfortable with ambiguity, and pragmatic about the trade-offs that turn software into something useful.
Before that, I worked at Prática, where I led the execution of Prática IOK, a connected-equipment initiative for professional kitchen equipment. That work took me across customer discovery, embedded software, web applications, team coordination, and hands-on development for capabilities like equipment data/software updates, usage reporting, remote logs, and maintenance alerts.
Experience
Apr 2024 - Jun 2026
Founded and built a campaign attribution and funnel analytics SaaS for digital marketing teams, owning the product from customer discovery through frontend, backend, AWS infrastructure, support, onboarding, and hiring. Built the first MVP end to end, then evolved the architecture into a Go, SQS, Lambda, and MySQL ingestion pipeline designed for reliable event processing at production scale.
Aug 2021 - Jan 2024
Led the execution of Prática IOK, a connected-equipment initiative for professional kitchen equipment, coordinating embedded and web teams while staying hands-on across architecture and implementation. Turned customer discovery into capabilities for centralized recipe updates, usage reporting, remote logs, and maintenance alerts, helping recipe rollout move from more than one month to less than one day.
Nov 2020 - Jul 2021
Built full-stack features for Prática's customer relationship and service-order platform, supporting customer, technician, and internal support workflows. Implemented technician-facing service-order tools, Zendesk-integrated CRM context inside support tickets, and helped move Digital Endeavors services from IT-managed deployments to AWS-based Docker deployments with Bitbucket Pipelines CI/CD.
Dec 2019 - Oct 2020
Implemented a self-service scheduling feature that matched customers to nearby technical-assistance providers using equipment serial numbers, installation data, geolocation, and distance calculations. During production validation, identified inconsistent equipment data affecting the feature and supported the platform launch by mapping problematic database patterns for correction.
Projects
Sanitized portfolio reconstruction of the campaign attribution SaaS I built and operated as founder. The repository demonstrates the product's core architecture: a Next.js dashboard, Node.js backend API, restored Go ingestion service, and documentation for the production event pipeline behind campaign tracking, funnel attribution, reporting, and portfolio-safe demo flows.
Posts
How Oracclum evolved from a Taboola-focused MVP into a campaign attribution platform with funnel analytics, self-service integration testing, and a high-throughput event ingestion pipeline.
How I helped lead a connected-equipment initiative from customer discovery into product capabilities for recipe management, usage visibility, support context, and maintenance-related workflows.
Coming Soon
This space previews concrete work that is being shaped into public projects, technical notes, and posts.
Now writing
PostHog + Trigger.dev
A forthcoming post about turning portfolio analytics into a feedback loop: PostHog watches real visitor behavior and when content needs attention, sends an alert to a webhook that starts a Trigger.dev improvement task.